Jess Windell Talks Strategic Public Relations Within the CPG Industry | Pivotal Ep.27

How many of you started a business in 2020?

I'm a firm believer that purebred entrepreneurs run towards the uncertainty, lack of comfort, and chaos. That is exactly what Jess Windell did when she decided to leave her corporate PR job at Perfect Snacks after 6 years to start Maven Consulting Co.

In my latest Pivotal segment, I jam with Jess about;
◼️ proximity between great PR and CPG industry M&A
◼️ misconceptions of modern-day PR and earned media
◼️ PR strategies/tactics for emerging CPG brands