Power your OWN publicity
The first DIY PR solution for emerging CPG brands
Catalyst by Maven 🎙️
Catalyst by Maven 🎙️
We asked emerging CPG brands why they aren’t engaging in PR. Here’s what they said…
“PR doesn’t drive sales — we aren’t ready to spend money on anything that doesn’t support our bottom line.” - CEO, functional RTD beverage brand
“We’re too small for PR, but we know we need it eventually to really build buzz and support retail.” - VP of Marketing, natural pet food brand
“I know we have a great story and product, and I’d love to get it out there, but we can’t justify bringing in PR right now with all of our other expenses.” - Founder, better-for-you snack brand
We heard them, and We’re here to prove PR success is achievable, without the traditional route
With over 15 years of experience building consumer brands through impactful PR and a hell of a lot of passion, it’s time we share the goods…
What you’ll get with Catalyst
Catalyst by Maven is a comprehensive course specifically-designed to help emerging CPG brands amplify their news and build reputations that last, either before working with outsourced support or as the first step in building an in-house PR function.
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A 10-module course with more than 30 lessons and videos, covering the essentials of modern PR, from understanding the media landscape to crafting and executing a comprehensive affiliate strategy for CPG brands.
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In addition to the videos and resources within each lesson, there are more than 10 a-la-cart tools, templates and examples for purchase to put the course into action (and more added each month).
Don’t buy them until you need them; Catalyst is meant to grow with you.
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Need custom support? The course is enhanced with six, 30-minute personalized consulting sessions with Maven (used at your discretion over 12 months) for tailored strategy development and execution guidance.
Need eyes on a press release? Want a creative brainstorm session? Interested in having Maven join a partnership call? Now you can.
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By joining Catalyst, you’ll be the first to receive updates and opps, as they become available, such as sampling initiatives, special offers, introductions to partners in The Maven Collective and more.
Get covered where it matters
Placements secured in over 150 media outlets, including the below
A 10-module course with more than 30 lessons and videos, covering the essentials of modern PR, from understanding the media landscape to crafting and executing a comprehensive PR strategy for your CPG brand.
Meet Your Maven
Hi, I’m Jess. Founder + Chief Maven by Day, Catalyst Instructor by Night.
You may be wondering why I’m offering a DIY toolkit as a full-service agency owner. 🤔 Let me explain…
After more than a dozen years of being on both the agency and in-house side of PR, I started Maven with a desire to champion the untold stories of emerging CPG brands. Now nearly four years in, I found many small brands weren't ready for a full-scale PR agency commitment, despite their potential and my passion, due to things like current brand activity, product availability or budget constraints.
While we still get to rep the best and brightest brands in the industry (peep them here), that passion for startups and founder-led brands ignited me to create Catalyst by Maven, not merely as an advice platform — I use LinkedIn for that — but as active guidance and tangible resources to democratize and demystify PR for the brands who need it most.
It's my mission to demonstrate that results-driven PR is accessible to everyone, allowing you to amplify your brand's narrative, powerfully and persuasively. I couldn’t be more excited to join forces with our Catalyst brands, applying my knowledge alongside their distinct stories to get them the attention they deserve.
Catch us if you can…
Trusted by breakthrough brands
Maven has represented more than 40 CPG brands in the food, beverage wellness categories
Do you qualify for Catalyst?
To maintain the quality and integrity of our work, we ask that every brand utilizing Catalyst meets the following criteria:
✓ Is a CPG brand in the food, beverage, or wellness sector
✓ Operates and/or sells within the United States (or has imminent plans to)
✓ Exists in the early to mid-stage of growth (Sub $5MM in revenue)
✓ Is not currently engaged with a PR firm or freelancer/contractor
✓ Wants to build lasting relationships with key stakeholders that builds buzz
✓ Possesses a genuine commitment to upholding best practices and engaging in PR efforts responsibly and respectfully
If you're uncertain about your eligibility, please don't hesitate to contact us at Catalyst@mavenconsultingco.com.
Hear from the brands using Catalyst by Maven
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"Jumped in hoping for the best, and wow, did it deliver! Jess knows her stuff, and the course packs a punch. Hazlo is set up for PR success, and I owe so much of that to Catalyst."
Sam Moore, Founder & CEO of Hazlo
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"This is a true PR master class! Jess breaks down PR into real steps you can actually use. There's no doubt this is the missing link for emerging brands, looking to take their brands to the next level."
Wynn Austin, Founder & CEO of Wynn’s Kitchen
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"Catalyst is straight-up brilliant. Jess’ take on modern PR is refreshing and lucrative, especially for brand building in today's climate. Definitely recommend to fellow founders and operators.
Alex Brooks, Co-Founder & CEO of Improv Cocktails
A 10-module course with more than 30 lessons and videos, covering the essentials of modern PR, from understanding the media landscape to crafting and executing a comprehensive PR strategy for your CPG brand.
Got Questions? We've Got Answers!
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The entire on-demand course will be available for a one-time payment of $2,999 or two monthly payments of $1,750 each.
You will have the option to add tools from the Toolkit and consulting time as you need them, each priced separately and listed by product.
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Whether you're a startup founder, a marketing manager, or a small business owner looking to boost your brand's PR without the agency price tag, this course is for you.
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This course is meant to be taken at your own pace and designed to go back to, and reference, as you need it. The only scheduling opportunities will be community calls and consulting time.
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You'll be equipped to craft compelling stories, generate buzz, leverage coverage on social media, connect with journalists, and track the success of your PR campaigns—all on your own.
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Enrollment in "Catalyst by Maven" comes with lifetime access to all course materials, so you can learn at your own pace and refer back whenever you need a refresher.
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Definitely! The course starts with PR fundamentals and builds up to more advanced strategies, so it's perfect even if you're starting from scratch.
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No, Catalyst is intended for one purchase per brand to ensure that the tools, resources, and consulting time purchased are delivered effectively to the brand utilizing the course, rather than being widely distributed. Each brand is vetted for eligibility and validity to ensure integrity of Maven’s IP is upheld.
Access to Catalyst materials is limited to the email associated with the account attached to the course. If you have multiple brands under one portfolio, please reach out for special pricing.
Still have questions, email us at Catalyst@mavenconsultingco.com and ask away!
