The Maven Model
We live and breathe CPG.
We specialize in enhancing the reputation, awareness, and fanfare of food, beverage, and wellness CPG brands through measurable results that move the needle.
What we do best
Earned Media
Organic publicity and exposure generated through positive word-of-mouth, media coverage, and social media mentions, without direct payment or control over the content.
Commerce Media
Performance-based marketing strategy where publishers promote a brand's products or services through tracked links, earning commissions for driving sales or other desired actions.
Sponsored Media
Paid advertising initiatives where the brand collaborates with media outlets or influencers to promote their products or messages in a controlled and targeted manner.
Our media relationships are the cornerstone of everything we do. Through earned, commerce and sponsored media, we amplify brand stories, thoughtfully position products, and tell stories where and when the right people are listening.
What we collab on
Social Media/Content
Developing and implementing plans to effectively use social media platforms to achieve business goals, engage with the target audience, and monitor and optimize performance.
Influencer Marketing
Encompasses both organic seeding/sampling initiatives and paid collaborations, where brands partner with influential individuals to promote their products or services, leveraging their reach and credibility to engage with target audiences.
Experiential Activations
Both in-person events and curated mailer kits that offer immersive and interactive brand experiences that engage audiences through sensory elements, hands-on participation, and memorable interactions.
Modern PR requires integrated marketing initiatives. We partner with like-minded teams to manage the following services for Maven brands.
What we connect on
Design/Branding
Digital Marketing
Email Marketing
SEO
Copywriting
E-Comm/Amazon
We don’t do everything (we do a few things really well), but it doesn’t mean you shouldn’t have access to the best in the industry. We refer out to our Maven Connect network for the following, complementary services.
“Jess and Maven are an absolute pleasure to work with! Jess and her team work tirelessly to get results for their clients and work like a part of your team - not an agency. Jess is also an expert in the food and beverage space and knows how to work with both brands and journalists.
As a former journalist turned brand owner, I appreciated her ability to pitch a compelling story angle, write a real press release and craft a clear message that resonates with reporters. I cannot recommend Jess and her team highly enough!”