Gooder Podcast | Aligning Your PR and Marketing Strategies featuring Jess Windell, Maven Consulting

This was an absolute honor and the perfect way to commemorate one year of Maven Consulting. 🎉

Thank you, Diana Fryc and Retail Voodoo for such a rich and dynamic conversation on my favorite topic.

Take a listen and I’d love to hear your two cents, too! 🙌🏼 - Jess Windell

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"I thought there was an opportunity to empower and help brands truly understand why they need PR — not just 'Oh, of course, we're gonna do PR, because everyone does PR.' There's more to it, like what type? Why? When? How much? If brands could understand that, they could make more informed decisions when it comes to working with agencies, freelancers, or bringing someone in-house to manage PR. It stemmed from a place of wanting to empower and inform and has transpired into a lot more." – Jess Windell

In this episode of the Gooder Podcast, Diana Fryc is joined by the Founder of Maven Consulting, Jess Windell 💥 , to discuss connecting your PR and marketing strategies. Jess clarifies some misconceptions about PR, explains why she wanted to create her own agency, and gives tips about how to develop better business relationships.

Here’s a glimpse of what you’ll learn:

- What does PR mean to Jess?
- Why is there a disconnect between PR and marketing?
- What are some misconceptions surrounding PR?