Introduction to Catalyst, its objectives, and what to expect from each modules

Explore Public Relations' drastic evolution and its significance for CPG brands

Understand PR's role within the entire marketing and sales funnel

Evaluate the media presence of competitors and their engagement strategies.

Analyze the breadth and impact of earned media and using these insights to enhance your PR strategy.

Prepare for PR efforts by conducting a thorough brand audit and aggregating assets.

Identify and analyze your target audience’s demographics, behaviors, and preferences to tailor your PR strategies effectively and maximize engagement.

Create a comprehensive communications brief that serves as the "source of truth" for consistent and approved messaging, ensuring alignment among internal team members and brand partners.

Learn how to create an impactful, digital media kit and PR mailer that captures media attention and effectively showcases your brand.

Learn to align your PR objectives with your business goals by focusing on key areas such as brand awareness, messaging, endorsements, traffic, and share of voice.

Understand how to map and prioritize your brand’s key stakeholders to foster meaningful and productive relationships.

Gain a deeper understanding of the PESO model and explore various PR media channels, including earned, sponsored, and commerce media, to craft a comprehensive PR strategy.

Master the three pillars of Maven’s Media Relations Methodology: building meaningful media relationships, understanding the media cycle, and prioritizing quality over quantity in your PR efforts.

Crafting stories that resonate with consumer and business media outlets to secure coverage.

Learn how to identify the right media beats for your brand and build an effective media list tailored to consumer and business outlets.

Targeting specific industry, trade, and regional media to reach niche audiences with tailored messages.

Learn the dos and don’ts of engaging with regional and local media to ensure your brand’s stories resonate with local audiences.

Collaborating with media outlets for sponsored content that aligns with brand messaging.

The many ways to go about partnering with influencers to create authentic content that speaks to target demographics, and how to measure success

Establishing relationships with industry experts, like dietitians, to endorse the brand, lending credibility and attracting a knowledgeable audience.

Partnering with publishers for affiliate marketing campaigns that drive traffic and sales through content.

Media contacts are looking for narratives that GET CLICKS, VIEWS AND ATTENTION, which means it must tap into common emotions like joy, fear, or nostalgia to create a personal connection with its audience.

Discover how to identify and leverage your brand’s unique PR angles using “The Maven Dozen” framework.

Learn how to design and execute creative PR campaigns that capture attention and drive engagement throughout the year.

Learn how to leverage award nominations to boost your brand’s prestige, credibility, and visibility in the market.

Elevate your brand’s authority by mastering the art of thought leadership through strategic content creation, speaking engagements, podcasts, and LinkedIn.

Effective utilization of press releases, including when and how to write and distribute them

Outlining a three-pillar approach for building lasting media relationships and customized media plans. + ++ Press Hook, HARO, Substacks

Crafting Compelling Pitches to Capture Media Attention

Maximizing social media to support PR efforts and engage audiences.

Introduction to the Earned Media Quality Scorecard and KPI & objectives tracker.

Explore the pros and cons of managing PR and marketing in-house versus outsourcing to an external agency.