What we do best

/ Communications /

Brand Positioning & Messaging

What are the most distinguishing & significant ways to communicate who we are, what we do & why our key stakeholders (& consumers) should listen up?

News & Content Distribution

How do we define, develop & distribute our news/brand content to gain the effective traction, enhance our SEO & build buzz in the places we need it most?

Thought Leadership & Awards

What does our brand & its founders/leaders have the right to be recognized for & where should they show up (awards, speaking opps, contributed articles, podcasts etc.)?

B2B & Crisis Comms

How do we show up authentically, as a brand & team, within our industry (LinkedIn/industry events), to seize the opportunities, build a reputation, & make meaningful connections that deliver value (&, frankly, are worth our time)?

/ Relationships /

Earned Media Relations

How do we gain quality coverage that has an impact, moves the needle & fuels our marketing objectives (more than just “impressions”)?

Influencer/Expert Relations

How do we strategically build genuine relationships & activate the right folks to garner endorsements that are measurable & scalable?

Collaborations & Partnerships

What brands, community partners or experts should we align with to best tell our story, & how do we leverage them far beyond their inherent value?

Retailer/Stakeholder Relations

How should we stay top of mind & foster relationships to advance our placement/distribution, fundraising, & presence amongst the people who have the greatest impact on our brand?

/ Performance /

Commerce PR

How do we garner direct traffic to our eCommerce site through editorial coverage that shares our key messages & drives sales (& only pay for what we convert)?

Affiliate Marketing

How do we build a scalable program that incentivizes & empowers influencers, bloggers & ambassadors to become brand evangelists that grow alongside us?

KPI Scorecards & Tools

How do we measure, track and share (with internal & external stakeholders) how our PR efforts are performing, quantitatively and qualitatively, against our marketing plan?

Experiential Activations

How do we make a splash & leave a lasting impression on those who matter most, through media tours, events, trade shows & sampling opportunities?