The Maven Collective
What it is:
It’s a party! Well, not quite — but it sure feels like something worth celebrating.
Part toolkit, part training, The Collective is a truncated mix of Maven’s hero offering (The Campaign) and secondary offering (The Consulting): A set of guides, best practices, tools, templates and examples, all accompanied by training videos to provide context, anecdotes and explain the nuances that exist within them.
While brand agnostic, these tools can be utilized to get you where you need to go, in terms of publicity and buzz, just without the full customization you'd get with a project.
Who it’s for:
Start-up brands who are just getting their marketing strategy in place, and looking for ways to optimize their limited resources without the high price tag of a PR hire (internally or externally)
Brand marketers who want to better understand and integrate PR/media/communications into their efforts, and are looking to do so in an efficient and effective way (sans fluff)
Junior-level publicists or marketing communications roles who want a truncated masters course with real-world insights, examples and learnings
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